HOW TO GET THE MOST OUT OF MARKETING
Are you frustrated by marketing? Are you tired of spending time and money on templated marketing solutions? Is your agency or in-house marketing team making excuses and asking for more time and money?
A simplified explanation of marketing ROI:
I was once where you are now; limited budget, overwhelmed by choices, burnt by shiny objects or consultants, just throwing dollars on the wall and hoping I can squeeze some ROI.
With over four decades of experience, I can assure you that you’re not alone feeling this way. Small business owners are too busy to become marketing experts. But, here’s the GOOD news: You are missing critical, yet simple steps, that will grow your business!
You CAN take control of your marketing, increase customer retention, generate leads and grow. In this a small, easy-to-read (no jargon or academic concepts) digestible book I walk you through critically overlooked marketing essentials, give you no-nonsense street-smart advice, and share simple steps you that will immediately increase your the return on your marketing investment.
Simple steps with actionable plan at the end of each chapter:
What failing or stuck businesses have in common
The ONLY plan you should be writing
How to control your marketing budget
Why getting real ROI requires tangible & measurable results (not fluff or useless analytics)
How to achieve measurable growth and avoid roller-coaster sales cycles
The"Walk In Stupid Every Morning" cultural shift that will dramatically improve your business
“Three Engines of Growth,” and why they determine the fate of your business
Where is the most untapped sales potential in your business
The AUDIOBOOK is available on the following platforms:
***** Reviews:
"It delivers on its title exactly as promised!"
"After reading this book I have now identified some key blindspots in my approach to marketing."
"He streamlines something complex into straightforward conversation. I say conversation because it is easy to read, and the recommended action steps are not... well, scary or overwhelming."
"This is a book written by a true expert who spent many years (as he states, "my entire career") in small business, and I found both his explanations and practical advice incredibly valuable. We always chase a return on marketing investment. This book delivers on all fronts."
"Zev’s approach to Marketing is simple and pragmatic. There are no magic recipes or “ace in the hole” tools. Just the use of empathy, differentiation, metrics, and standing behind your product or service. A fantastic read."
Are you sure about that?
This book was written as a source of practical advice and inspiration for small business owners, entrepreneurs, family-owned multi-generational businesses as well as executives and managers with responsibilities in management, marketing, sales and customer service.
READERS’ REVIEWS:
“As an entrepreneur, I'm always looking for knowledge, feedback, and answers. This book gave me more to think about than business classes I've taken in the past - and in quite a different way. Zev's no-nonsense, honest and valuable business advice comes straight from personal experience and the heart. This is not your conventional "how to succeed in business" type of book. Instead, Zev gives the reader new ways to think about and approach the way you think about marketing, sales, customer service and managing a business. So much wisdom packed into one place. Highly recommended!” Amazon Reader, October 2018
"As an entrepreneur who is involved in multiple businesses I was taken back by the street-smart approach of this book. Not having to read it cover to cover was also creative. I picked a topic, read the quick story or case and it stayed with me for a while. A really good find. ". 5 STARS....
"Sound advice for small-midsize business owners who want to see growth. It's 73 examples of concrete actions which anyone can make specific to their industry. Obviously some of the tips are not going to resonate with you, but there is more than enough inside to make it worth your while and money."
"He doesn’t just chase the latest marketing fad or throw my money around. He uses modern technology like a millennial but he knows that marketing is all about human behavior. He’s been there and done that. I always knew that I was benefitting from decades of experience."
“If you are looking to grow your business and are hitting a brick wall, I would recommend reading Zev's book. In addition, if you reach out to Zev, he will guide you through the process and identify where you should be spending your money, implement changes which will have tremendous results! Highly recommend getting in touch with him directly. If you would want to spin less and win more, you are about to embark on an incredible journey.” Fishman, March 2019
“Great read for anyone who owns their own business or is thinking of starting one! The stories are quick and packed with humor and a great lesson.” Megan, October 2018