How do you know you changed the story, or that the one they told themselves is no longer true? When your 'audience' (prospective and existing customers, or even just strangers) start with a 'wow' and then call their friends.
There's a lesson here that goes beyond shipping a box; I see this "miss" way too often in other areas - the restaurant that charges an extra $2 for sharing a meal, the direct seller refusing a return and pointing you to the small print no one ever reads, and the list goes on.
Getting emails to open and convert, social media engagements or anything else we're trying is brutally challenging. Everyone, from a one-man-and-a dog in his garage to a multi-million dollar business, are all using the same tools.
This isn't Harvard Business School material. It's an entrepreneurial mindset, your internal business compass reminding you that nothing- business, customers, economy or you name it- should ever be taken for granted. This is especially true when your business is doing well, growing, expanding, making a lot of money.
Two things never fail when it comes to making connections and acquiring new customers: Integrity and transparency. In simple terms, “walk the walk, talk the talk.” It’s not that difficult if you stop chasing hacks and shortcuts and just “be yourself.”
How do I know that this testimonial is real? How do I know if the person even exists? How many of the business’ friends and family posted reviews? All valid questions because trust and integrity are a real challenge in a world where anyone can post and say anything and their identity can be real or fake.