Qualifying for the race requires hard work. When you line up with other racers who qualified you earned the right to be considered by customers. But, from where I stand and what I experience every day with our clients, we must recognize that we live in a world where we have to re-qualify time and time again.
Professionals understand that the project is the whole project, not simply the fun or urgent or interesting part of the work.There are countless productive shortcuts along the way. But not finishing the project isn’t one of them.- Seth Godin
I love the “find my phone'“ feature even though I haven’t had to use it yet- but that comfort-level feeling in the event I lose my cell phone is well, comforting. How about “find common courtesy?” I miss it, don’t you?
I remember having to go to the public library for a research project. Sifting through index cards, writing down each book's location, walking around the aisles to find the book, then reading, highlighting, developing content, putting it all together, drawing conclusions, introduction, summary, the works.
How do you know you changed the story, or that the one they told themselves is no longer true? When your 'audience' (prospective and existing customers, or even just strangers) start with a 'wow' and then call their friends.
There's a lesson here that goes beyond shipping a box; I see this "miss" way too often in other areas - the restaurant that charges an extra $2 for sharing a meal, the direct seller refusing a return and pointing you to the small print no one ever reads, and the list goes on.