The Human Genome Project was completed in 2003. It was a historic milestone that mapped human DNA. While the implications for medicine are enormous, we're still very much in the dark when it comes to human behavior.
One of the most frustrating aspects of working with small business owners is their lack of patience when it comes to marketing.
I get it, the Internet is to blame; the deceptively easy tools we use to reach prospects and customers (social media, email, blog) create equally false expectations: the digital equivalence of "If you build it they will come" is "if you post it or email it they will buy."
I must admit, I don't need Mother's Day to remember my mother. She's etched in my memory and heart forever. But, a few days ago was the anniversary of her passing, I thought it would be good to share her with the world. (Yes, this is Mom and me in the photo). My biological mother passed away two weeks after I was born from a rare infection.
If you're doing any marketing you fall into one of two camps: The frequent marketer who abuses the power of opt-in, connect and follow or the relevant marketer who has taken the time to understand their audience and, in the words of Seth Godin, "will you be missed?"
It never fails and happens each time I get a little bit excited.
I read a lot, I am all over the web and occasionally I come across great content. Since I'm a marketing guy I accept the quid-pro-quo - in exchange for my email I get the content - and there lies the "black ice of marketing" which causes so many marketers to crash and burn.