Outsourced Marketing: Results=R.O.I.
Many business owners are frustrated by marketing and I don't blame them. Marketing is everywhere; brand marketing, web marketing, social media marketing, email marketing, direct marketing and so on. Add the overwhelming abundance of marketing "experts" (quotes are intentional) and you have confusion and too often, negative experiences with marketing professionals. You may have heard an old saying that applies here: "If you can't dazzle them with brilliance, baffle them with BS."
The result? Owners decide to go at it alone - hire a young 'digital-native' who knows social media, sends out emails and post blogs on the website. Not surprisingly, what I hear often is, "we tried all of that, it doesn't work."
Here's the thing: Marketing isn't complicated but it is the most critical aspect of achieving a sustainable and growing business. There's a science to effective marketing but hands-on experience is equally important. You see, marketing is about human behavior and as far as I'm concerned no one (despite many claims to the contrary or many "X Secrets to Crushing It With Marketing") has unlocked the door to the human mind.
Yes, we know a lot about decision making and how certain words or colors may affect behavior. That's not marketing.
After 30+ years of working the trenches of the small business world, I can equivocally state that marketing is hard work especially in the digital era. Why? Because buyers have unlimited access to information and sellers can "post" and get mostly free exposure and the result is a loud, confusing and overwhelming information "noise" - how will you stand out? How will you truly connect with potential buyers and keep existing customers?
THE OUTSOURCED MARKETING SOLUTION:
Don't go at it alone. Instead, let my team of marketing specialists work with your team and create marketing that gets noticed and results. Our approach is different; efficient marketing is tied to sales (converting leads to customers) and exceptional customer service (keeping and growing existing customers). We develop a marketing roadmap but work with you and your team to ensure that execution carries through your entire organization. Each marketing specialist that works with me has been qualified and certified by me.
If your business is not performing the way you hope or envision I offer you hands-on collaboration and results, not cookie-cutter templates typically used by industry experts and consultants. I bring a fresh, open-minded, unbiased and challenging perspective along with proven hands-on, invaluable and practical experience. Scroll down to see what my clients said about their experience.
Are you ready to uncover what’s holding you or your business back? Are you ready for real R.O.I. on your Marketing Spend?
Let’s start with a straight, no-obligation talk about your business, your challenges and your vision. Call or text me at 631.875.4103 (or use the schedule option below).