To weather the impending storm, you must re-evaluate your company's marketing. Fast forward to a time when consumer resources will be strained, when decisions will be made based on price, and when every competitor is going to fight like hell to get a piece of the shrinking pieRead More
Jerry Seinfeld said that he worked over a month in the first three minutes of his act. Every comedian knows that the first few minutes determine whether you will hold on to, or lose the audience.
How much time do you spend on your business?Read More
"Buying Experience" is the most critical aspect of differentiating any business; it is the 'one thing' that allows you to hold on to existing customers and to attract new ones. And therefore, because so many of us increasingly buy online, the brick-and-mortar shopping experience has to exceed all expectations because we have an easy alternative at our fingertips. Yesterday, I was online at RiteAide and stood behind a lovely eighty-year-old sweet lady buying a six-pack of beer.Read More