The Human Genome Project was completed in 2003. It was a historic milestone that mapped human DNA. While the implications for medicine are enormous, we're still very much in the dark when it comes to human behavior. It's 2018, and we are still pretty much guessing about click or converting behaviors. We get it right, sometimes.
I must admit, I don't need Mother's Day to remember my mother. She's etched in my memory and heart forever. But, a few days ago was the anniversary of her passing, I thought it would be good to share her with the world. (Yes, this is Mom and me in the photo). My biological mother passed away two weeks after I was born from a rare infection.
If you're doing any marketing you fall into one of two camps: The frequent marketer who abuses the power of opt-in, connect and follow or the relevant marketer who has taken the time to understand their audience and, in the words of Seth Godin, "will you be missed?"
It never fails and happens each time I get a little bit excited.
I read a lot, I am all over the web and occasionally I come across great content. Since I'm a marketing guy I accept the quid-pro-quo - in exchange for my email I get the content - and there lies the "black ice of marketing" which causes so many marketers to crash and burn.
Spoiler alert: Multitasking does not work. The computer industry introduced this term to describe how a CPU can handle simultaneous processes. Then, a not-so-very-smart corporate bigwig decided that all new hires must be able to multitask
There is no licensing exam to certify business ownership; you simply decide one day to climb into the cockpit. You might have an imaginary co-pilot but chances are you're all alone. And after a few pre-flight checks (website, social media, product in inventory, a few dollars in the bank) you take off.