To weather the impending storm, you must re-evaluate your company's marketing. Fast forward to a time when consumer resources will be strained, when decisions will be made based on price, and when every competitor is going to fight like hell to get a piece of the shrinking pieRead More
Here's something I don't understand: it dates way back to when our moms or dads said the same thing (but they were smart enough not to include a negative word), "just try it" and we did. Yes, it's not a comparable scenario because entrepreneurs face a financial 'risk' if they try and fail, but that's not really the point is it?Read More
Qualifying for the race requires hard work. When you line up with other racers who qualified you earned the right to be considered by customers. But, from where I stand and what I experience every day with our clients, we must recognize that we live in a world where we have to re-qualify time and time again.Read More
Professionals understand that the project is the whole project, not simply the fun or urgent or interesting part of the work.There are countless productive shortcuts along the way. But not finishing the project isn’t one of them.- Seth Godin
I love the “find my phone'“ feature even though I haven’t had to use it yet- but that comfort-level feeling in the event I lose my cell phone is well, comforting. How about “find common courtesy?” I miss it, don’t you?Read More
I remember having to go to the public library for a research project. Sifting through index cards, writing down each book's location, walking around the aisles to find the book, then reading, highlighting, developing content, putting it all together, drawing conclusions, introduction, summary, the works.Read More
How do you know you changed the story, or that the one they told themselves is no longer true? When your 'audience' (prospective and existing customers, or even just strangers) start with a 'wow' and then call their friends.Read More
There's a lesson here that goes beyond shipping a box; I see this "miss" way too often in other areas - the restaurant that charges an extra $2 for sharing a meal, the direct seller refusing a return and pointing you to the small print no one ever reads, and the list goes on.Read More
Getting emails to open and convert, social media engagements or anything else we're trying is brutally challenging. Everyone, from a one-man-and-a dog in his garage to a multi-million dollar business, are all using the same tools.Read More
This isn't Harvard Business School material. It's an entrepreneurial mindset, your internal business compass reminding you that nothing- business, customers, economy or you name it- should ever be taken for granted. This is especially true when your business is doing well, growing, expanding, making a lot of money.Read More
Two things never fail when it comes to making connections and acquiring new customers: Integrity and transparency. In simple terms, “walk the walk, talk the talk.” It’s not that difficult if you stop chasing hacks and shortcuts and just “be yourself.”Read More
How do I know that this testimonial is real? How do I know if the person even exists? How many of the business’ friends and family posted reviews? All valid questions because trust and integrity are a real challenge in a world where anyone can post and say anything and their identity can be real or fake.Read More
What is the equivalent of the Breathe app for business owners who get up every morning, buckle their seatbelts and go on a rollercoaster ride for the remainder of the day? I'd like to call it the "business owner's out-of-body experience"Read More
There is a good reason why I stopped subscribing to "try for 30 days, cancel anytime" offers that require a credit card. I looked at my credit card statement recently, a bit more carefully than usual, and discovered a bunch of charges I completely forgot about.Read More
The Human Genome Project was completed in 2003. It was a historic milestone that mapped human DNA. While the implications for medicine are enormous, we're still very much in the dark when it comes to human behavior.Read More
One of the most frustrating aspects of working with small business owners is their lack of patience when it comes to marketing.
I get it, the Internet is to blame; the deceptively easy tools we use to reach prospects and customers (social media, email, blog) create equally false expectations: the digital equivalence of "If you build it they will come" is "if you post it or email it they will buy."Read More
I must admit, I don't need Mother's Day to remember my mother. She's etched in my memory and heart forever. But, a few days ago was the anniversary of her passing, I thought it would be good to share her with the world. (Yes, this is Mom and me in the photo). My biological mother passed away two weeks after I was born from a rare infection.Read More
It never fails and happens each time I get a little bit excited.
I read a lot, I am all over the web and occasionally I come across great content. Since I'm a marketing guy I accept the quid-pro-quo - in exchange for my email I get the content - and there lies the "black ice of marketing" which causes so many marketers to crash and burn.Read More
It's that time of year again. At this point, you should be finalizing your 2018 goals and give your written marketing plan a final review. But wait, "what about the budget"?
The dreaded "B" word sends chills down every business owner's spine - it can only mean that we'll be spending money...again.Read More