Getting emails to open and convert, social media engagements or anything else we're trying is brutally challenging. Everyone, from a one-man-and-a dog in his garage to a multi-million dollar business, are all using the same tools.Read More
This isn't Harvard Business School material. It's an entrepreneurial mindset, your internal business compass reminding you that nothing- business, customers, economy or you name it- should ever be taken for granted. This is especially true when your business is doing well, growing, expanding, making a lot of money.Read More
Two things never fail when it comes to making connections and acquiring new customers: Integrity and transparency. In simple terms, “walk the walk, talk the talk.” It’s not that difficult if you stop chasing hacks and shortcuts and just “be yourself.”Read More
How do I know that this testimonial is real? How do I know if the person even exists? How many of the business’ friends and family posted reviews? All valid questions because trust and integrity are a real challenge in a world where anyone can post and say anything and their identity can be real or fake.Read More
What is the equivalent of the Breathe app for business owners who get up every morning, buckle their seatbelts and go on a rollercoaster ride for the remainder of the day? I'd like to call it the "business owner's out-of-body experience"Read More
There is a good reason why I stopped subscribing to "try for 30 days, cancel anytime" offers that require a credit card. I looked at my credit card statement recently, a bit more carefully than usual, and discovered a bunch of charges I completely forgot about.Read More
The Human Genome Project was completed in 2003. It was a historic milestone that mapped human DNA. While the implications for medicine are enormous, we're still very much in the dark when it comes to human behavior.Read More
One of the most frustrating aspects of working with small business owners is their lack of patience when it comes to marketing.
I get it, the Internet is to blame; the deceptively easy tools we use to reach prospects and customers (social media, email, blog) create equally false expectations: the digital equivalence of "If you build it they will come" is "if you post it or email it they will buy."Read More
I must admit, I don't need Mother's Day to remember my mother. She's etched in my memory and heart forever. But, a few days ago was the anniversary of her passing, I thought it would be good to share her with the world. (Yes, this is Mom and me in the photo). My biological mother passed away two weeks after I was born from a rare infection.Read More
It never fails and happens each time I get a little bit excited.
I read a lot, I am all over the web and occasionally I come across great content. Since I'm a marketing guy I accept the quid-pro-quo - in exchange for my email I get the content - and there lies the "black ice of marketing" which causes so many marketers to crash and burn.Read More
It's that time of year again. At this point, you should be finalizing your 2018 goals and give your written marketing plan a final review. But wait, "what about the budget"?
The dreaded "B" word sends chills down every business owner's spine - it can only mean that we'll be spending money...again.Read More
Spoiler alert: Multitasking does not work. The computer industry introduced this term to describe how a CPU can handle simultaneous processes. Then, a not-so-very-smart corporate bigwig decided that all new hires must be able to multitaskRead More
You own a business.
You pilot your plane.
There is no licensing exam to certify business ownership; you simply decide one day to climb into the cockpit. You might have an imaginary co-pilot but chances are you're all alone. And after a few pre-flight checks (website, social media, product in inventory, a few dollars in the bank) you take off.Read More
When it comes to sales failure stop blaming the salesperson. But wait, you say, there are a lot of non-performing sales people out there so how can you make that statement?
Here's a reality check:Read More
Jerry Seinfeld said that he worked over a month in the first three minutes of his act. Every comedian knows that the first few minutes determine whether you will hold on to, or lose the audience.
How much time do you spend on your business?Read More
"Buying Experience" is the most critical aspect of differentiating any business; it is the 'one thing' that allows you to hold on to existing customers and to attract new ones. And therefore, because so many of us increasingly buy online, the brick-and-mortar shopping experience has to exceed all expectations because we have an easy alternative at our fingertips. Yesterday, I was online at RiteAide and stood behind a lovely eighty-year-old sweet lady buying a six-pack of beer.Read More