The Human Genome Project was completed in 2003. It was a historic milestone that mapped human DNA. While the implications for medicine are enormous, we're still very much in the dark when it comes to human behavior.Read More
One of the most frustrating aspects of working with small business owners is their lack of patience when it comes to marketing.
I get it, the Internet is to blame; the deceptively easy tools we use to reach prospects and customers (social media, email, blog) create equally false expectations: the digital equivalence of "If you build it they will come" is "if you post it or email it they will buy."Read More
I must admit, I don't need Mother's Day to remember my mother. She's etched in my memory and heart forever. But, a few days ago was the anniversary of her passing, I thought it would be good to share her with the world. (Yes, this is Mom and me in the photo). My biological mother passed away two weeks after I was born from a rare infection.Read More
It never fails and happens each time I get a little bit excited.
I read a lot, I am all over the web and occasionally I come across great content. Since I'm a marketing guy I accept the quid-pro-quo - in exchange for my email I get the content - and there lies the "black ice of marketing" which causes so many marketers to crash and burn.Read More
It's that time of year again. At this point, you should be finalizing your 2018 goals and give your written marketing plan a final review. But wait, "what about the budget"?
The dreaded "B" word sends chills down every business owner's spine - it can only mean that we'll be spending money...again.Read More
Spoiler alert: Multitasking does not work. The computer industry introduced this term to describe how a CPU can handle simultaneous processes. Then, a not-so-very-smart corporate bigwig decided that all new hires must be able to multitaskRead More
You own a business.
You pilot your plane.
There is no licensing exam to certify business ownership; you simply decide one day to climb into the cockpit. You might have an imaginary co-pilot but chances are you're all alone. And after a few pre-flight checks (website, social media, product in inventory, a few dollars in the bank) you take off.Read More
When it comes to sales failure stop blaming the salesperson. But wait, you say, there are a lot of non-performing sales people out there so how can you make that statement?
Here's a reality check:Read More