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(1) We have clearly defined & written BUSINESS goals
(2) We have specific (and written) MARKETING goals
(3) We have a WRITTEN Marketing PLAN
(4) We allocate a BUDGET for each marketing activity listed in the Marketing Plan
(5) We have a clearly defined BRAND
(6) Our Brand is properly & consistently COMMUNICATED across all marketing channels
(6) We have a written description of what MARKETS & SEGMENTS we serve
(7) We have a written description of the WANTS/NEEDS of our prospective & existing clients
(8) We clearly define & COMMUNICATE the benefits and value that make us BETTER and DIFFERENT than our competitors
(9) We have a fresh and effective website that yields engagements with low bounce rates
(10) We have a documented, tested & effective lead GENERATION program
(11) We have a documented, tested and effective lead CONVERSION process for our sales team or staff
(12) Our sales team/staff is continuously TRAINED to communicate our differentiation, benefits and value
(13) We TRACK the results of all our marketing activities
(14) We actively ENGAGE with existing customers
(15) When we FAIL to deliver what we promised we have a documented process that addresses and fixes failure
(16) We consistently MEASURE our customer retention rate
(17) We routinely AUDIT our customers' service experience
(18) Marketing plays a CRITICAL role in our Company's GROWTH
(19) Our financial KRAs (Key Results Area) include lifetime value of customers, lead acquisition costs and profit among others.
(20) Our monthly investment in marketing, excluding employees, (paid ads, marketing automation, social media/Google advertising, etc.) is greater than $750/month
(21) We don't have a consistent marketing budget. We spend when we feel we need to spend.
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